Stitch is a Bedfordshire-based craft and knitting accessory producer specialising in creating humorous clothing tags.
Stitch were looking to create a defining brand for their fledgling company that stands out in the market. They aimed to achieve this by having a uniquely recognisable identity and a clear emphasis on design that comes across through their products and marketing chanels.
I worked with their founder Ashley Millard to develop the company's branding and aesthetic. Their brand identity consists of a logotype, available in four colour-ways, and a vintage inspired floral pattern.
Designed to emulate the style of the 70's with large curvaceous bubble writing and paired with the irregular sans-serif Etna font, this brand reflects a fun and quirky approach to crafting and a celebration of simpler times.