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The Client

SPANS provides family counselling, psychological support, research and education to urban and rural communities within Zimbabwe. Through their regular clients and their walk-in clinic SPANS provide mental health services to people from all backgrounds.

The Objective

The challenge that SPANS faced, was that there is a very limited amount of funding available for maternal, paternal and children’s mental health and without a recognisable and unique brand identity, they are unable to get their good work noticed by potential international funders and philanthropists.

The Solution

To help overcome this, SPANS worked with Ember on a rebranding process that included the creation of a new visual identity which tells the story of the work conducted by SPANS in a simple and professional way.

By combining brightly-coloured hand-crafted visuals with a strong serif font the brand is able to appeal to both the family clients of the clinic and international funders alike.

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