SCCH Consulting came to me after undertaking an internal restructuring process left them looking for a new name and brand identity.
Having successfully the business for nearly a decade and having built considerable amount of brand recognition and loyalty. We focused on transitioning to the new ‘SCPS’ brand, in a way that retained brand awareness without confusing existing customers.
To achieve this we retained the original brand’s colour scheme but updated the entire look and feel of the rest of the identity.
The final logo was selected for its modern and adaptable design. It depicts a person’s head set against a series of cogs, representing the company’s capabilities in unlocking the secrets of human nature.