Ember Mental Health is a project setup by The SHM Foundation to support and fund excellent community-based initiatives in low-resource settings so they can grow and thrive.
In 2021 Ember were looking to refresh their website and associated brand package ahead of a major relaunch. The task was to create a brand that felt friendly, accessible and professional.
To achieve this I decided that building upon the previous brand identity package that I created, instead of developing a new identity would be the best way to take Ember forward without loosing their brand recognition.
I introduced a new chunky serif font to the brand as a way of emphasising the grounded and professional aspects of the project. By combining this with fluid kinetic shapes and hand drawn illustrations we were able to find that balance between the serious and the friendly aspects of the project.