Body Kinetics Therapy is a specialist massage therapy studio created to help people to live their lives with greater freedom by finding and treating the root cause of the problems, rather than just addressing the local symptoms.
With the impending launch of the studio, I was hired to create a brand that represented both the light-touch nature of the specialist therapy and also the calming personality of the therapist.
A calming brand aesthetic was created along with a logo which communicates a detailed and precise knowledge of the human body. The hairlines were removed from the typeface to introduce the suggestion of negative space into the design, which mimics the light-touch approach used in the therapy techniques.
