I believe that as a designer, it is my job to aid my clients in their business communication and bring to life their wildest dreams. But this involves more than just picking a sans-serif font and a muted colour scheme.
Design is being able to take a complex ideas, distil them down into their core elements and articulate that to an audience.
Applying this ideology to design, means understanding who the audience is and knowing how they’ll be consuming the information, whether it's through digital or traditional methods. By understanding the audience I can target my designs to appeal directly to the intended users. And with a keen focus on user experience, I can ensure that they can get to their destination as seamlessly as possible.