I believe that as a designer, it is my job to aid my clients in their business communication and bring to life their wildest dreams. But this involves more than just picking a sans-serif font and a muted colour scheme.
Design is being able to take a complex ideas, distil them down into their core elements and articulate that to an audience.
Applying this ideology to design, means understanding who the audience is and knowing how they’ll be consuming the information, whether it's through digital or traditional methods. By understanding the audience I can target my designs to appeal directly to the intended users. And with a keen focus on user experience, I can ensure that they can get to their destination as seamlessly as possible.
Creating a brand identity for a charitable organisation based in New Delhi, supporting the children of sex workers.
Creating a full brand identity and website for a philanthropic organisation working globally to drive positive social changeFULL BREAKDOWN
Rebranding a digital support group for HIV positive teens in South AfricaFULL BREAKDOWN
Creation of a vintage aesthetic brand identity and print assets for a local craft and knitting accessory producerFULL BREAKDOWN
Developing a brand identity for a high-end graze table and catering company.FULL BREAKDOWN
Creating a unique brand for a muscle therapy clinic with a focus on giving power to the invisible.FULL BREAKDOWN
Creating a full brand identity and website for a global mental health charity that supports and funds excellent local initiatives in low-resource settingsFULL BREAKDOWN
Branding a psychological services focused consultancy who work directly with public sector health institutes.FULL BREAKDOWN